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Google’s Gains Continue in comScore’s October 2008 Rankings
Posted on November 27th, 2008 No commentsThe year-over-year gains for Google that we saw in Nielsen Online’s October 2008 search engine rankings were mirrored in comScore’s rankings for the same month.
Google enjoyed a nice 63.1% share, up from 58.5% during the same time last year. Yahoo was at 20.5% down from 22.9%> Microsoft was at 8.5%, down from 9.7%.
There was one major difference between Nielsen and comScore. Nielsen said the number of searches declined, while comparing comScore’s October 2008 data to its 2007 data shows that the number of searches increased to 12.6 million up from 10.5 million.
Check out the rest of the data here:
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Is Live Search Renaming A Miva Move?
Posted on November 25th, 2008 No commentsSeems Microsoft is moving to finalize the renaming of Live Search to Kumo, according to LiveSide.net. The possibility has been discussed at various times this year.
Renaming and branding moves by search engines have not had much luck. Ask.coms removal of Jeeves seemed to hurt them, FindWhat and eSpotting merger and rename to Miva definitely impacted the companies, so there is data for not making the changes.
True GoClick to Overture went okay - but then they had a great product in a growing market - just like BackRub and Google…. but that was really prepublic launch.
If the move goes through will be well worth tracking.
